As a writer, I shouldn’t downplay the importance of finding the right words. But, in truth, sometimes words aren’t needed. Or at least, like most things, they work better when they’ve got some company.
They say a picture paints a thousand words. They (whoever ‘they’ are) are almost right. There are loads of stats out there showing that people are more likely to engage with a brand if they use good images, particularly on social media channels.
But what makes a good picture? Sure, stock photos will do a good job, and if you have the budget I’d recommend hiring a professional snapper to take some pictures. But instead of reaching into your pocket for your wallet, reach for your camera phone instead.
Most smartphones can produce some fantastic quality photos these days. Here are some tips to getting some good snaps:
1) Strike a pose
It may be tempting to go for the easy option and simply take a picture of background action in a group but, unless you’re a very talented photographer, these pictures usually aren’t that interesting. Spending a little time asking a few people to pose for a photo and setting the photo up is time well spent as the resulting photo is much more likely to be a hit online.
2) Move closer!
If you’re setting up a group photo, move in close like you like each other. It might sound daft but if people are too far away from each other in the picture it can look very stilted and unnatural. Get in close so that the picture is nicely framed and contained.
It’s often tempting to stand someone in front of a plain white wall and ask them to pose – however these photos usually turn out terribly dull and only worthy of an ID badge. Look for an interesting backdrop – perhaps a sign or a landmark to make the photo livelier.
4) One direction
It sounds obvious but try to ensure everyone is looking at the camera when you take a group photo – if lots of people are taking photos all at the same time no one knows where to look so take your time (and your turn) so that people know where to look and are all looking in the same direction. Happy photos are good photos, so remember to smile.
5) No flashing!
Unless you have a good quality camera (and know how to use it) photos with the flash used often result in washed out pictures, red eyes and strange reflections. Even better – go outside for some natural light.
For more tips, and for help hiring a professional photographer, get in touch.