Matt Needham PR - Public Relations | Communications

Public Relations: n: the professional maintenance of a favourable public image by a company or other organisation or a famous person.

Public Relations is mostly about getting people talking about your organisation, brand or message. Sometimes it’s about the exact opposite – not being talked about. Communicating effectively with audiences is a key factor to the success of any organisation. Get your messages wrong or spread them at the wrong time or place, it’s going to be bad news.

Matt can help with external and internal messaging during the good and, possibly more importantly, the bad times.

Matt is a down-to-earth professional with more than 15 years’ experience working with a range of clients – big multi-national organisations, small charities and everything in between. His proven strategies and tactics will help you to reach your ambitious goals.

Services

Media Relations

One of the main ways to get messages heard is via the media, whether that be newspapers, TV or online. Matt is a former journalist, so knows a good story when he sees it and has a contacts book full of current journalists across various sectors and disciplines.

Crisis Communications

Companies, brands or organisations often find themselves in tricky situations. In these times, it’s more important than ever that they get their messages right, and out to the right audiences at the right times. Matt specialises in working in these scenarios to ensure public images are protected as much as possible.

Internal Communications

There’s no point telling customers and stakeholders something without telling staff first, as they’re usually the ones people will learn most about companies from. They should be brand ambassadors. Internal communications is just as important as any other form of external communication.

Copywriting

Whether it’s an email to staff members, a newsletter to customers or a sales brochure for new clients, creating easy-to-read, engrossing copy is often key. Matt is Plain English trained, and can create sharp, snappy, concise words for any corporate need.

Social Media

While there’s still plenty of room for traditional PR in today’s media savvy world, social media plays a vital role in brand awareness. Gone are the days when organisations can shut their eyes and ears to the virtual world – people are talking whether companies listen or not, so it’s better to be informed of what’s going on and let Matt help in widening audiences.

Training

Scared of making a fool out of yourself on the tele? Nervous about going on the radio? Petrified of talking to a reporter on the phone?

It’s great to be on Sky or the BBC talking about your messages, but it’s a fact that everyone gets nervous – even the journalists. They say practice makes perfect. Well, nobody is perfect but taking the time out to practice and hone your techniques is a sure fire way to improve media performances – whether on the tele, radio or even just on the phone with a local reporter.

Matt’s media training courses are tailored to the needs of the delegates so they can easily put their skills into practice when the next opportunity arises. Training could take as little as an hour for one person, or as much as a few days for a large team. Get in touch to make your next media appearance go a little more smoothly.

Blog

Pictures paint a thousand words…almost

As a writer, I shouldn’t downplay the importance of finding the right words. But, in truth, sometimes words aren’t needed. Or at least, like most things, they work better when they’ve got some company. They say a picture paints a thousand words. They (whoever ‘they’ are) are almost right. There are loads of stats out … Continue reading Pictures paint a thousand words…almost

Posted on November 12, 2018

Quick fire media training

You’ve been called up by a journalist to give your take on the hot story of the day. You know the opportunity will be a good chance to raise your profile but you’re worried that you’ll forget what to say, fumble your words and start to sweat. Don’t worry, I’ve got your back. Here’s some … Continue reading Quick fire media training

Posted on November 2, 2018

When is PR not PR?

A big part of my job is shouting (not literally, I’m not a town crier) about all the good work the company I work for does. To do this, I engage with journalists to provide them with interesting stories to tell. As a former journalist myself – nothing major, just regional print journalism – I like to think I … Continue reading When is PR not PR?

Posted on September 11, 2015

Contact Matt

Call Matt on: 07838 156413 or type your message below and hit send.